In the 1950’s when Alan Turing published his paper on imitation games, he never would have imagined the leaps Artificial Intelligence (AI) would take today. From recommendations for retail consumers to player analysis in a game of soccer, AI has certainly been a revolution.
AI has been a playground for researchers, data scientists, and black box AI product developers.
Enter, GenAI, the youngest but probably the most efficient revolution of AI. While it's not new (being coined in 1960), its current ability to generate text, images and videos with prompts has resulted in its explosive growth in the past few months.
GenAI solutions are already transforming the way businesses will market, sell, deliver, and support.
For sales, it is a game changer. It may even be existential in some sense.
Imagine a scenario where Michael Scott from Dunder Mifflin had access to GenAI. He could have had Ryan
1. Research clients better,
2. Generate more opportunities with high impact outreach at scale,
3. Respond to customer questions and objections faster,
4. Revert with proposals and customer collateral quicker,
5. Skill up better with feedback and recommendations,
6. Not waste time on internal coordination and operating multiple tools.
7. Retain customers by resolving their customer support issues quicker.
If Ryan, a temp, could have done so many things. Imagine what Dwight, Jim, Stanley and Phyllis would have achieved?
Let's delve into how GenAI can help improve sales productivity, conversion and velocity.
Customer and persona research done well can help sales reps close deals faster. It not only helps sales reps have high impact conversations but also provides clarity to customers to be more decisive.
GenAI based task agents can be configured to research companies, their executives, past conversations and account plans in seconds and provide analysis on problems, possible solutions, and value proposition.
Agents can also be created to summarize all customer related content like account plans, proposals, contracts, tickets, requests for information, and conversations to provide insights on account risks and opportunities.
Personalized outreach is a critical component of any sales team's success. However, it can be time-consuming and challenging to ensure that every message resonates with each prospect.
That's where GenAI comes in.
GenAI helps sales reps drive personalized outreach in three-ways:
Sales reps do not have the time to be on top of every product update, content update, and process or tools update.
Using GenAI, sales reps can instantly access the company's knowledge base to provide accurate and relevant responses to queries.
Additionally, Gen AI based task agents can also personalize the responses based on context of the role, region, and sales scenarios.
Responding to RFPs is a time taking process. It can take anytime ranging from, days to weeks to even months in some cases. This is where sales reps can leverage GenAI, to not just reduce the time by creating RFP responses from the sales knowledge base.
Gen AI can also help create personalized and localized content and collateral based on prompts.
Sales reps need to be coached contextually on their deals, accounts, and key skills
Sales managers do not have the time to coach each of their team members, individually.
Gen AI can help coach sales reps by analyzing peer/manager feedback, peer best practices, sales metrics, and voice of customer reports to provide coaching and mentoring.
It can not only recommend learning topics but also connect with sales reps who can help and follow through actions proposed in the meetings.
Sales reps need to be coached contextually on their deals, accounts, and key skills
Sales managers do not have the time to coach each of their team members, individually.
Gen AI can help coach sales reps by analyzing peer/manager feedback, peer best practices, sales metrics, and voice of customer reports to provide coaching and mentoring.
It can not only recommend learning topics but also connect with sales reps who can help and follow through actions proposed in the meetings.
By automating administrative tasks, such as scheduling follow-up calls, making meeting notes, extracting and assigning actions to team members, etc, sales reps can focus on building value for and relationship with the customers.
Integrating GenAI with existing systems can provide real-time insights to sales reps and perform system actions, conversationally.
With GenAI task agents can respond to and resolve 50% of customer support issues. Customers can chat with support bots and get immediate resolution resulting in improved NPS.
Automated support agents help reduce support cost and the time sellers need to spend on escalation.
Zinger by Emplay plays a pivotal role in driving excellence through its cutting-edge Sales AI attributes and features. Across the highlighted use-cases, Zinger promises to revolutionize sales strategies and elevate customer interactions, ensuring high impact conversations.
GenAI is poised to redefine the sales landscape by becoming every salesperson's ultimate digital assistant. With its capabilities in customer research, query support, content generation, and feedback analysis, AI is set to enhance efficiency, accuracy, and customer satisfaction in sales processes.
Want to know more about how Zinger AI can help your sales team reach new horizons? https://www.emplay.net/sellerex